Tula,
Infusiones calidosas

Tula started the way most good things do — quietly, in a kitchen, with no name yet and no rush to find one. What it did have was a cat named Tere, four blends worth bragging about, and a very clear idea of what "infusiones calidosas" (loosely: cozy little brews) should feel like: unhurried, a little affectionate, entirely yours for the next ten minutes.

We built the whole thing from the ground up — a hand-drawn wordmark, a mascot with more personality than most people, packaging that doubles as a hug, and photography that never tries too hard.

Role
Brand Lead Designer

Client
Tula — 2025