Hi! My name is Valeria Diaz

But call me Val — Located in the cold Bogotá, Colombia. I’m a design lead and art director with 10+ years of experience with a passion for crafting clear, creative solutions. With a background in visual design, illustration, and UI/UX. I help shape the personality of brands through thoughtful, human-centered visuals. I’ve worked across both product and marketing design, bringing consistency and creativity to every touchpoint.

I step into teams with trust, humor, and a strong sense of purpose. I believe great design balances accessibility and amazing graphics, and I thrive in collaborative environments where curiosity and creativity drive impact.

Also, I believe a bubble tea a day helps create great design (and maybe having a dog nearby).

“Whether she’s leading the visual direction of a major campaign or jumping in to finesse the details on a tight-turn project, Valeria approaches everything with care, clarity, and a strong sense of ownership.”
— Kyleene Finley
 

¡Let's talk!

Tell me about the project of your dreams, let's make it a reality.
Háblame del proyecto de tus sueños, vamos a hacerlo realidad.