Microsoft AI Showcase
When Microsoft set out to highlight how trusted ISV partners are using GenAI to transform industries, our challenge was to turn a series of virtual events into a cohesive global story—one that inspired adoption, drove business conversations, and positioned Microsoft as the catalyst of innovation.
Client
Microsoft — 2024
As Lead Designer, I established the look & feel that unified everything—from digital assets to the on-set graphics used during filming.
On a tight timeline and with a global scope, I designed a futuristic, premium visual system flexible enough to adapt across multiple industries without losing its identity. What followed was a huge cross-team effort that aligned partners, regions, and disciplines under one cohesive visual story. The result was a bold, beautifully executed campaign that exceeded expectations in subscriptions, engagement, and leads.
In total, we delivered 36 videos, 55 emails, 13 landing pages, 33 social assets, 12 decks, and more.
