Microsoft AI Showcase

Brief
Microsoft engaged us to develop a series of virtual, industry-specific events showcasing trusted ISV partners and their GenAI-powered solutions. The primary goal was to drive GenAI adoption and generate new business opportunities. A major challenge was executing the entire campaign on an extremely tight timeline, coordinating teams and stakeholders from around the world.

My role
As the Lead Designer, I was responsible for developing the visual identity and branding for the event series. In close collaboration with Microsoft’s global HQ and field partner teams, we designed high-impact virtual experiences featuring premium prerecorded content, interactive elements, and industry-relevant storytelling tailored to each audience segment.

Solution
We delivered a cohesive, visually compelling campaign that positioned Microsoft and its ISV partners as leaders in the GenAI space. Despite the time constraints, we produced an incredible volume of creative assets—ranging from promotional materials to event visuals—adapted for multiple markets and platforms. The result was a successful, scalable campaign that met the demands of a global audience under intense time pressure.

Client & Year
Microsoft - Made at Indigo Slate in 2024

The Team
Account Director | Creative Director | Project Strategist | Senior Copywriter | Senior Developer | 3D Designer | Motion Designer | Senior Visual Designer