Adobe and
Microsoft
Campaign
When Adobe and Microsoft came together to amplify their technological partnership, our challenge was to turn that momentum into a global story. A campaign that didn’t just talk about collaboration, but showed leaders across marketing, technology, finance, and procurement how to make it real in their daily work.
Client
Adobe & Microsoft — 2025
Process overview
The foundation of this campaign was education. We needed to bridge two complex ecosystems and give decision-makers clarity and confidence. Our team immersed itself in research to understand the gaps, opportunities, and unique value that Adobe and Microsoft could deliver together.
Campaign directions
We explored multiple ways to bring the partnership to life visually and strategically. From elevating the look and feel to developing deeply informed messaging, each option focused on adaptability—creating templates that could be localized and scaled for global markets.
Design systems
The final campaign delivered more than just visuals. It was a toolkit: a unified design system, a library of templates, and flexible assets backed by strategy. Together, they became a global language for the partnership, ensuring that no matter where in the world the campaign lived, the story of Adobe x Microsoft remained consistent and powerful.
Crafting the graphic language
After many design explorations, I crafted a set of abstract illustrations rooted in the campaign’s four strategic pillars: Evolve your marketing, Data as a gateway to the customer, True 360 data, and Moments that matter. These visuals complemented the photography-led assets and added depth and coherence to the system.
The creative constraints were clear: we had only a single texture from Adobe’s brand team and a flexible starting point in terms of direction. This challenge became an opportunity to define a graphic language that balanced both brand identities while staying true to the strategic foundation established at the beginning of the project.
The Team
Creative Director — Jason O
Art Director — Brennan
Writers — Taylor Fagan
Lead Designers — Valeria Diaz
Designer — Greta Heller.