Adobe and
Microsoft
Campaign
When Adobe and Microsoft came together to amplify their technological partnership, our challenge was to turn that momentum into a global story. A campaign that didn’t just talk about collaboration, but showed leaders across marketing, technology, finance, and procurement how to make it real in their daily work.
Role
Lead Designer — 2025
Client
Adobe & Microsoft — 2025
Process overview
The foundation of this campaign was education. As the graphic designer, I developed a visual language that could be the bridge between Microsoft's and Adobe's style with a strong core in the strategic concepts driving the campaign.
Campaign directions
It was a real challenge to bring together two companies with such distinct visual worlds and shape a unified graphic style that truly represented both. I explored multiple creative directions—not just blending two brands, but building a visual language that felt authentic to each one, meaningful to the campaign, and vibrant enough to stand on its own.
Design systems
The final campaign delivered more than just visuals. It was a toolkit: a unified design system, a library of templates, and flexible assets backed by strategy. Together, they became a global language for the partnership, ensuring that no matter where in the world the campaign lived, the story of Adobe x Microsoft remained consistent and powerful.
Crafting the graphic language
After many design explorations, I crafted a set of abstract illustrations rooted in the campaign’s four strategic pillars: Evolve your marketing, Data as a gateway to the customer, True 360 data, and Moments that matter. These visuals complemented the photography-led assets and added depth and coherence to the system.
The creative constraints were clear: we had only a single texture from Adobe’s brand team and a flexible starting point in terms of direction. This challenge became an opportunity to define a graphic language that balanced both brand identities while staying true to the strategic foundation established at the beginning of the project.
The Team
Creative Director — Jason Oleszczuk
Art Director — Brennan Commons
Writers — Taylor Fagan
Lead Designers — Valeria Diaz
Designer — Greta Heller