Adobe and
Microsoft
Campaign
Brief
To create a strategic end-to-end campaign centered around Adobe and Microsoft’s ever-growing technological partnership.
Purpose
To educate and inform marketing leaders, technologists, and finance and procurement specialists to integrate and adapt their tools with Adobe and Microsoft’s shared offerings
Objectives
To elevate Adobe and Microsoft’s campaign look and feel and develop deeply informed and research backed strategies to create a series of tempaltes to be localized around the world.
Client & Year
Microsoft and Adobe - 2025
The Team
Account Director I Creative Director I Art Director I Project Manager I Senior Designer I Designer
Crafting the graphic language
After many design explorations, I crafted a set of abstract illustrations rooted in the campaign’s four strategic pillars: Evolve your marketing, Data as a gateway to the customer, True 360 data, and Moments that matter. These visuals complemented the photography-led assets and added depth and coherence to the system.
The creative constraints were clear: we had only a single texture from Adobe’s brand team and a flexible starting point in terms of direction. This challenge became an opportunity to define a graphic language that balanced both brand identities while staying true to the strategic foundation established at the beginning of the project.
